Problems With Social Media Networking For Business: Part Two

Once a business owner understands the basics of social media, the next challenge is implementation. The challenge here is making, then learning to manage, the commitment to consistent engagement.First, you must understand three basic points for successfully implementing social media:1. Social media does not operate in a vacuum in and of itself.
2. Social media was not initially intended for commercial use and contains inherent etiquette protocols that must be followed.
3. If you’re a business person serious about using social media for business, you must first prepare.OK, to elaborate on these points:1. “Social media does not work in a vacuum… ”
This means you can’t just create your Facebook, Twitter and LinkedIn accounts, abandon them and expect this to help your business. Social media involves “socializing” with people.Social media accounts help you communicate and engage in conversations with your prospects and customers. Once you begin talking with people, to walk away is rude. This applies to social media just like in the physical world. Thus, you can’t simply establish the (social media) accounts. You must engage in them, WITH your followers and friends. Consistently.YOUR CHALLENGE
This certainly can be a challenge for busy, business people. How are we supposed to fool with that stuff everyday while trying to run our businesses?It’s a challenge that business owners typically either foresee and decide to avoid by not involving themselves in social media at all, or don’t foresee and become overwhelmed because they don’t know how to manage it once they get started.The thing is to realize that social media is the new marketing ingredient that can’t be ignored. It can make your marketing efforts much more economical and effective once you understand and embrace it.YOUR SOLUTION
The solution is to PREPARE, PLAN and SCHEDULE your business time with social media. That preparation includes creating profiles and content in advance and selecting options that “automate” the process for you. An obvious, highly effective and increasingly popular option with “in-the-know,” savvy business owners, is outsourcing. Dedicate staff or hire social media consultants to get the job done for you or a social media coach to work with you.In any case, at this point, if you’re in business, your business must be involved in social media or your business will be left behind.POINT NUMBER 2: “Social media was NOT initially intended for commercial use… ”
OK, since social media was all about the “socializing” online and building of like-minded communities where people could congregate, share and have a good time online, nobody wanted to see commercials or anybody trying to sell them something in those spaces. They still don’t. But information and creativity are highly sought after.All these people in all these online social “communities” are still human, they still live in the physical world and they are all, still consumers. So, while it’s rude to push sales in social networks, it is understood that people do want and, subsequently, buy things. The trick is to “inform,” serve and provide. THIS is how you engage in business using social media. You have to BE there with your prospects and customers.ANALOGY
Imagine, if you’re at a party and someone at the party mentions that they are looking for a plumber… and you happen to BE a plumber, then it’s OK to promote your service. Isn’t it?OK. Let’s look at another analogy. You’re at the bookstore… and the woman standing next to you asks you if you know a good recipe book because she can’t decide from all the titles in front of her. On talking with her further, you discover more precisely what she needs and you are very knowledgeable on the subject. Consider that in this instance everyone in the book store more than likely has an interest in books. Everyone standing in the cooking section with you and your new acquaintance is interested in cooking. You’re there too and you just happen to be author of a series of cookbooks. NOW, you can see when it IS OK, expected and WANTED- for you to raise your hand and say, “Hey I’m here and I have what you need!”… can’t you?SOCIAL NETWORK ETIQUETTE
This accepted behaviour is opposed to simply joining a social space and beginning to list your sales “specials.” Proper social network etiquette is simply, sharing, befriending and serving. This is “engagement,” and yes, you can do it through your business.With social media, you need to be there -or at least- show up on a regular basis. Join the conversation and contribute either, expertise, information or resources. This is how you and your business gain. It’s relationship management and strengthens incrementally, over time.CONTENT IS SOCIAL GOLD
One of those resources is the practice of providing “content” for your audience. This dramatically speeds up the process, and increases your credibility and your edge over industry colleagues and competitors. Providing content allows you to increase your visibility, appeal and VALUE that ultimately results in increased business. This way, you’re not struggling to have one-on-one conversations with everyone in each of your social networks, instead you’re engaging with them by providing them something they need and/or want. Done correctly, sharing your content builds your friends and followers trust, that you’re the person -or your company is the business- they should do business with.OK. POINT 3:
“The serious business person must first prepare to use social media for business… ”
As with anything else, preparation is ‘a good thing’ that improves your efficiency and chances of success. Preparing for social media for your business includes the following:
1. You should have a marketing plan already. Now you need to at least outline where your new commitment to social media falls into that mix. If you haven’t done this, get it done first.NOTE:
If you’ve never done this or need a “quick-start” strategy, simply list all the marketing methods, outlets and media you will be deploying, then schedule when you will implement each and their respective costs.2. Write a “key person” bio and a business profile. Edit each one of these pieces so you end up with at least three versions including 200-word, 500- character and 200-character versions.3. Write your business tagline.4. Conduct keyword research then list your keywords so that you have those -READY- to place in the keyword and/or “tag” sections of your accounts.5. Write a brief “keyword-rich” description of your business. Include what you sell, who you provide it for and the benefit. Again, create multiple versions so that if you run into word count limits, you already have it PREPARED.6. You’ll want a company photo of the owner/president or the representative of your choice. Understand that social networks are about people. If you don’t do this, you’ll greatly diminish the opportunity to present your business as “transparent” and build long-term trust. Thus, your business needs at least one face. Have it ready for your social network accounts.7. Company logo.8. Produce an initial introductory press release that can be provided at a moment’s notice if need be. Don’t attempt this if you don’t know what you’re doing. Pay a freelance publicist or journalist to write it for you. Format it for e-mail and PDF so you may use it as necessary, when necessary. This business “content” is an extra option that places you ahead of most. On occasion, review this release, edit and update as necessary to keep it current.9. Prepare a selection of photos and images you can use when needed. These might include customer logos if your business services or sells to other businesses, or photos of your retail space, office building, and products. You get the idea. If you’re a photographer or designer produce a digital portfolio for immediate presentation when requested.10. Because you actually ARE in business to sell something, prepare your sales materials specifically for online “social response.” Produce your product or service list. Include features, benefits and pricing. Create your contract or invoice forms. Last but not least, produce the sales “pitch.” Again, if you aren’t skilled at writing (sales) copy, hire a professional copywriter. At least understand that this material is best written by marketing and sales pros NOT journalists. It’s a completely different discipline. Even better, hire an SEO copywriter. If you must do it yourself, before you begin, use Google to research copywriting, sales copy and writing for SEO.11. When you are engaging with your prospects and customers in your social networks, your ultimate goal to gain the sale, is to send them to your business destination. While they’re online, and you are holding their interest, you need to be able to send them to your Web destination. Thus, you should have your Web site up and running BEFORE you go full speed ahead with your social media marketing. Not only does this enhance your credibility, it also allows you to transact business online which, as a business person, is the whole purpose for your social media engagement.NOTE:
This online business “transaction” isn’t necessary a purchase, it could be having your prospect print out a coupon to come to your real-world location.12. Content is the primary driving force that gains you friends, followers and customers. Make producing content for your social networks on a regular, consistent basis part of your business. Basically, online content is:• posts
• articles
• photos
• audio recordings (podcasts and Webinars)
• videoNOTE:
Those are the essentials. Additional content you can produce and use includes but is not limited to:• surveys
• press releases
• tutorials
• advertisements
• testimonials/reviewsBOTTOM LINE
Using social media to drive people to your Web site, what you can do from there is only limited by your imagination or lack of information (a.k.a. knowledge). Bottom line with all of this is to PREPARE and KEEP LEARNING and mastering your social media skills for business.

5 Empowering Tracks From Female Icons To Make You Feel Inspired

Sometimes we all need a little lift. Whether you’ve had a recent knock to your confidence, have been going through stress in your personal or professional life, or have always struggled with your self-esteem, music is an essential tool for lifting your spirits and making you feel better about yourself.

According to a study by Heriot-Watt University, the type of music you listen to not only influences your mood, but also your personality, with indie and rock/heavy metal fans reporting the lowest levels of self-esteem, while fans of jazz, blues, opera, classical, pop, rap and soul all reported high levels of self-confidence.

So if you’re having a ‘down day’, why not boost your spirits by listening to some powerful, uplifting tracks? Here are five perfect confidence boosters.

Britney Spears – Toxic

Britney’s own struggles with her mental health and conservatorship have made her an inspiration for many people across the world.

This classic song is timelessly sensual, and the heavy beats throughout make it impossible not to dance to. A welcome blast of nostalgia, this tune has filled dance floors across the globe with fans old and new.

The video features Britney as a female spy playing the sexy flight attendant, seducing her passenger before she makes her escape on a motorbike and breaks into a high-security facility guarded by a laser security system.

This track and video is a guaranteed way to feel invincible, and deserves a place on your playlist no matter your mood.

Kelis – Milkshake

A cheesy classic that is guaranteed to make you feel all warm and gooey inside, Kelis pumps up the heat in this 00’s RnB track. Underpinned by intricate drum beats and electric elements, Kelis’ self-confidence is infectious, and it’s hard not to find yourself smiling at the lyrics.

This track is a great way to get into a flirtatious mindset, making it a great choice before going on a date or heading out for the evening.

And if you’re staying in? It’s a great mood lift. But beware! You may find yourself craving a sweet treat.

Eve (ft. Gwen Stefani) – Let Me Blow Your Mind

This RnB classic will capture your attention with its assertive rhythm and powerful vocals from 00’s icons Eve and Gwen Stefani. Featuring a laid-back – yet self-assured – beat, and catchy guitar riff, this is a great track for driving, and its empowering feel is sure to help you feel motivated.

Got a job interview lined up, or thinking of asking for a raise? This anthemic number is a quick way to feel positive and more assertive.

The video features Eve and Gwen Stefani crashing an exclusive event on quad bikes, causing a stir among the privileged attendants, and shoving the performer off stage to perform their own music, before finally being arrested and taken to the station in a police van.

This ‘baddie’ track helps you to tap into the hidden ‘bold’ side of your personality, and lifts your mood while keeping you feeling calm and cool.

Fergie – MILF$

If you have kids, it can be difficult to feel sexy. When you’re running around cleaning the house, changing nappies, or up to your elbows in dishwater, you can easily forget your sensual side – leaving you feeling frumpy and lacking in confidence and motivation.

Thankfully, Fergie’s comeback track is a quick remedy to your low mood and lethargy.

Featuring attractive mothers dressed in curve-hugging latex and silky lingerie going about their daily life in a dreamy, colourful suburbia, this track is a quick way to transform your self-esteem and transport you to a world where you are not just a mother, but a goddess too.

Why not shake off the day and tap into your feminine energy with Fergie, your sexiest PJs, and a bottle of your favourite wine?

Marina And The Diamonds – How To Be A Heartbreaker

Low confidence after a breakup? You’re not alone. Having your heart broken can leave you feeling depressed, undesirable, and unmotivated. So flip the tables on your ex and become a heartbreaker with Marina’s catchy club classic.

This empowering dance track will make you want to move your body and get in touch with your bad girl side, with its heavy beat and pounding rhythms.

Plus, if your libido has suffered as a result of your low mood, take a sneaky peek at the video – it will get your blood pumping with its steamy shower shots and smoking hot male models.

The Pandemic Effects on Hospitality Industries and How They Overcome It

The COVID-19 pandemic affects many aspects and many sectors of life. As a result, economic sectors are fully affected, and the hospitality industry is no exception. The hospitality industry is known to be the source of job opportunities and supports many livelihoods of millions of workers and their families. Because Indonesia is primarily reliant on the service sector, the tourist industry plays an important part in the country’s growth. The increase of the COVID-19 cases has brought about a huge increase in the number of workers getting expelled or having their work ended. How did the hospitality industry survive in this era? The pandemic has provided several opportunities for numerous hospitality industries to use specific mechanisms in order to overcome pandemic difficulties.

Tourism and hospitality industries affected by the COVID-19 pandemic, including hotels, restaurants, resorts, travel agencies, travel and transportation, and real estate, show a significant losing number of tourists. According to the president of the Indonesia Tour Guide Association (HPI, 2020), 45,000 visitors have cancelled their plans to visit main tourist spots in the country between January and May. Furthermore, According to UNWTO (2020), 100-120 million direct and indirect activities were in jeopardy, and foreign tourist numbers decreased 56% year on year from January–May 2020. These noteworthy diminishing numbers primarily influenced the Indonesian financial state. For example, hotel profits have dropped by up to 40%, having an effect on hotel operations and risking business continuity. The drop in international visitors has an effect on the salary of restaurants whose clients are more prevailing than foreign visitors (Block, 2017). Following the dropping, many hospitality industries are taking awareness of tourists’ health risks and protocols taking an advance.

The recovery of hospitality industries is indistinguishable from the progressively sophisticated information innovation utilized to pull in potential visitors to choose to travel. The regaining of tourist attractions after a pandemic is required to utilize other promoting techniques to advertise their items inventively. First, social media marketing reaches many internet users who are looking for tourist information hospitality industry. This strategy is helpful in advertising and attracts many tourists to find more information related to a tourist attraction in the designated region. Second, Tourism industry players and visitors, as well as government action, are required to arbitrate between the two groups. Government policies must be in the form of the finest judgments to characterize the middle ground between commercial actors and visitors (Anggarini, 2021). This means that provided policy in the hospitality sector during-post pandemics maintains the best solution for both tourists and hospitality owners. Last, all tourism-related activities must adapt to current conditions, in which humans must live alongside Covid-19 (Anggarini, 2021). By all means, many factors, including health issues, hygiene, and safety for tourists, are priorities.

In conclusion, even though the pandemic is really affecting the hospitality industry as a whole, it gives many advancements of movement done by the hospitality industry to survive. Many resources are being used as the development of technology to provide data destinations insight. In addition, the sophistication of information technology can also facilitate the government in supervising the implementation of safe travel in accordance with government recommendations. All these initiations are good examples of overcoming pandemic situations while running hospitality industries.

Expert Advice For Tree Service

If you’re a resident of Clearwater, Florida and you need tree service, you’ve come to the right place. In this post, we’ll provide valueable advice on what to look for when hiring a tree service company in Clearwater and some tips on how to care for your trees throughout the year. Let’s get started!

What to look for when hiring a tree service in Clearwater, Florida?

When hiring a tree service in Clearwater, Florida, you should keep a few things in mind. The first is to make sure that the tree service company is licensed and insured. This will protect you in case something goes south during the job. Another thing to look at is whether or not the company has experience in the type of tree work you need done. Finally, be sure to get a written estimate from the company before hiring them.

The benefits of professional tree care in Clearwater, Florida

When you have trees on your property, it’s important to take care of them to stay healthy and look their best. That’s where professional tree care services come in. Tree care experts have the knowledge and experience needed to maintain your trees properly. There are many benefits to using a professional tree service in Clearwater, Florida. One advantage is that they can help you keep your trees healthy. They can also help you avoid problems such as insect infestations and diseases. Another benefit is that they can improve the appearance of your property by trimming and pruning your trees. This can add value to your home or business if you ever decide to sell.

How to prepare your property for tree service in Orlando, Florida?

When you hire a tree service company in Clearwater, Florida, there are certain things you need to do to prepare your property for the work that will be done. The first thing is to make sure all vehicles and other valuables are moved out of the way of the work area. This includes any lawn furniture or toys that might be in the way. Another important thing to do is make sure there is a clear path for the tree service company to access your property.

What to expect from the team of arborists at your home in Clearwater, Florida?

The team of arborists we send to your home in Clearwater, Florida, will be equipped with the proper tools and knowledge to take on any Tree Service Clearwater task you may need. They will work quickly and efficiently to get the job done right the first time. We guarantee that you will be satisfied with our work!